GENUINO does this by: -Coding proprietary software that indissolubly connects NFTs to real world objects, enhancing product quality, and reducing counterfeiting; -Collaborating with brands, artists, and athletes to create compelling storytelling and craft curated NFTs, that consumers can buy to unlock access to the virtual reality, collect as digital asset or redeem for physical items; -Building multidimensional digital spaces, in which consumers immerse themselves in digital worlds and content and partake in virtual activities.