Future Meeting Space
www.future-meeting-space.comThe innovation network "Future Meeting Space" was created by the GCB German Convention Bureau in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. It looks into trends, innovations, and societal developments and their possible influence on the meetings industry. The project is divided into several phases: First, an innovation catalogue was developed on the basis of literature and technology research. With the help of expert interviews and focus groups, six "future meeting scenarios" were developed, which will influence the event industry in the future. Finally, the interactive scenario "Future Meeting Room" was developed on a conceptual level and described in the "Future Meeting Guide" in order to be able to cover future participant needs and requirements. Based on these results, the second research phase focuses on different types of participants and how the use of various methodological and technological elements in events has an impact on knowledge transfer, learning success, networking and the experiential value of these types of participants. Participants worldwide were asked about their experiences at conferences and congresses. The results were published under the name “User Experience as a key Success Factor: How to Create Events That Engage Your Audience. Currently the project is in its third research phase which explores the role of business events in the communication mix of organisations as well as other aspects connected to requirements of business event professionals in the future.
Read moreThe innovation network "Future Meeting Space" was created by the GCB German Convention Bureau in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. It looks into trends, innovations, and societal developments and their possible influence on the meetings industry. The project is divided into several phases: First, an innovation catalogue was developed on the basis of literature and technology research. With the help of expert interviews and focus groups, six "future meeting scenarios" were developed, which will influence the event industry in the future. Finally, the interactive scenario "Future Meeting Room" was developed on a conceptual level and described in the "Future Meeting Guide" in order to be able to cover future participant needs and requirements. Based on these results, the second research phase focuses on different types of participants and how the use of various methodological and technological elements in events has an impact on knowledge transfer, learning success, networking and the experiential value of these types of participants. Participants worldwide were asked about their experiences at conferences and congresses. The results were published under the name “User Experience as a key Success Factor: How to Create Events That Engage Your Audience. Currently the project is in its third research phase which explores the role of business events in the communication mix of organisations as well as other aspects connected to requirements of business event professionals in the future.
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