NITE BEAMS™ was the inspiration of Mike "Tonto" Alexander. He came close to striking a runner at dusk one autumn evening. The runner was not visible until Alexander's headlights finally caught the reflective stripe on the runner's shoes. It was almost too late. After that incident, Alexander researched products that would provide long-range, high visibility for runners. He knew the product also needed to be lightweight and easy to use. He could find nothing to meet those specifications. Alexander had an idea for the solution but wanted to talk with potential users before developing a prototype. He discussed his idea with runners and was met with enthusiastic interest. His idea was simple; place LED lights on a lightweight, longwearing, weatherproof band, powered by a simple watch battery. Since LED lights provide bright, long-range visibility, and last up to 100,000 + hours they have proven to be the perfect choice for NITE BEAMS™ safety products. The almost instant success of the arm/leg and wrist bands resulted in the development of other products including NITE BEAM™ Double Vision™ Patented Caps designed for runners, NITE BEAM™ Patented Baseball-style Hats, Pet Collars and Leashes, and even fiber-optic Shoelaces! 2016 Innovation Award in Recognition of our Contribution to the Roadway Safety Industry