Co-founded by James Tozer and Gordon Hamilton-Fairley. Prospect Sporting Insights provides analytical services to professional sports teams. PSI works across the sports ecosystem using its own expertise and advanced machine learning methodologies to support elite coaches, rights holders and investors. Eddie Jones (England Head Rugby Coach) - "I was drowning in data and we didn't have the skills to make sense of it. I had a gut feeling about which statistics mattered most, but I didn't have the evidence....based on their analysis James and Gordon presented me with the six key metrics that matter in rugby. I won't reveal all six, but one is effective kicking. They didn't stop there. They have continued to develop other models that help us to track and predict not only our own performance, but those of our competitors. Their data has been worth every penny."