Gaia Enterprises Inc. delivers 100% pet-safe and environmentally friendly winter products. Safe Paw, our flagship product, is the #1 selling pet-safe ice melt that does not harm pets, safe if ingested, and safe on all types of concrete. Traction Magic is the only true alternative to Ice Melt that provides a high level of safety and emergency preparedness for all icy situations. Traction Magic creates instant traction and mobility for people, pets, and vehicles during harsh winter conditions. Its all-natural blend of minerals mined in the US are also beneficial to plants and wildlife.