Design Sojourn (DS), founded in 2010, is a design-led innovation consultancy that is passionate about making people’s lives better through Design. Our deep ethnographic research and data analytics inspires holistic end-to-end strategies and solutions for our clients and partners. Our services include: 1) Ethnographic (human) design research that inspires innovative customer experiences. 2) Developing innovative business models underpinned by big data and a deep understanding of customer needs. 3) Designing and implementing via change management best-in-class Customer Experiences across multiple touch-points. 4) Engaging Design Thinking workshops and seminars that build creative cultures in organizations. Design Sojourn has collaborated and worked with a wide variety of clients, big and small, private and public. They include Far East Organization, National Council of Social Services (NCSS), World Wide Fund for Nature (WWF), Cartier, A*Star (Agency for Science and Research), HDB (Housing Development Board), Jurong Town Council (JTC), Pontiac Group, Singapore Tourism Board, Dell Electronics, Fairchild Semiconductor, AIS Thailand, Khoo Teck Puat Hospital, NTUC e2i, Design Singapore Council, Dulux / Azkno Nobel, Changi Airport Group, SINDA, Playeum, and Philips Design etc. Design Sojourn is a recognised leader in Design Thinking know-how, and part of the vanguard of its development internationally. We have conducted talks and workshops for organisations such as IRAS, WSG/SSG, HDB, Ngee Ann Polytechnic, Singapore Polytechnic, University of New South Wales, Ministry of Education, Design for Enterprises workshops, and SingHealth Academy.