As part of the Baker Group of Companies, Sfida Group is a large family company and our origins in Australia and the Oceania region date back to the 1950's. As a leader in the footwear and clothing manufacturing industry we have evolved over the years to become a brand owner and distributor for a number of international brands, Sfida, Fly Active and Mone11 to name a few of our own brands along with distribution rights to international labels like Alegria, Royal Elastics and more. As a company we have extensive experience in build and developing brands as well as managing and promoting international brands with in our market. Our focus areas include, Sport, Footwear and Lifestyle/Street wear along with interest in many other retail operations including sporting toys and accessories. We work with many of Australia's leading retail brands as well as the many independent and specialty retail chains and have strong sales and brand management experience with in our team. If you are interested in distributing any of our brands or you are looking for distribution in our market please feel free to contact us: sales@sfida.com.au