IgniteRM is a management consultancy that works with Information Technology VARs and Solution Providers to increase revenues by aligning Sales and Marketing. Our goal is to help our clients see improved closed/won rates by aligning Sales and Marketing to intentionally manage leads throughout the Lead Lifecycle to get the right leads to Sales at the right time. We work with IT practices that have dedicated Marketing staff, and that want to manage the leads in their funnel so as to optimize each one's revenue potential.