MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales. The flagship product, MikMak Insights improves marketing effectiveness, drives market share over competitors, and strengthens a brand's positioning with retailers. The MikMak Commerce product enables brands to create shopping experiences connected to 1500+ online retailers and streamline the path-to-purchase from any media, ad, or website. MikMak holds the U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns.