Individuals and organisations use this environment to set in motion and contribute to crowd-based economic processes. They create or contribute to open and collaborative projects, they crowdsource resources and harness collective intelligence. Traditional companies benefit from rapid innovation and 50% cost reduction for R&D. Entrepreneurs expect over 80% reduction of financial costs to launch a product on the market. SENSORICA is committed to the design and deployment of intelligent, open sensors, and sensemaking systems, which allow our communities to optimize interactions with our physical environment and realize our full human potential. Our core technology is a highly sensitive, optical fiber-based displacement/force transducer. At this moment, we integrate our transducer into sensors, and further into instruments used in physiology for the study of dynamic mechanical properties of animal tissues and cells. We are now expanding into laser-based range measurement and chemical sensing, developing applications for local food systems.