Peel is formed by Egill Thordarson and Magnus Magnusson. We have significant experience building digital, social and overall marketing strategies. We use data, we love results and every now and then we tend to be pretty creative—not a bad blend in this digital world we all live in. Our collaboration and bromance began at Íslenska ad agency, where we founded and ran the Digital & Online Department for a couple of years. We had a lot of fun, learned a bunch of lessons and even took home some statues at the Effies and Cannes, as well as numerous domestic awards, while at it.