Persistence Plus engages and motivates students to complete college through a mobile platform that uses transformative behavioral interventions. Through the application of cutting‐edge research in behavioral psychology and network science, our model fosters the specific student behaviors and mindsets that lead to college persistence, completion, and life success. Persistence Plus offers colleges and nonprofits a powerful and innovative way to provide personalized student support at scale. By marrying the best practices in student support, the technology that students use most, and groundbreaking behavioral interventions, Persistence Plus is uniquely able to outreach, engage, and support students who would be at risk for not completing college.