Rural Electric (RE) Magazine, the flagship publication of the National Rural Electric Cooperative Association, provides electric co-op directors/trustees, chief executives, and front-line employees with the in-depth information they need to make sound decisions in today's fast-paced electric utility industry. Articles and columns delve into the nuts and bolts of electric co-op operations; review how co-ops deploy the latest products and services; showcase business and management trends as well as member services, communications, safety, financial, and marketing tools; highlight co-op community and economic development efforts; profile electric co-op employees; and provide analysis of political, regulatory, public policy, and power supply issues impacting electric co-ops and the 42 million-plus consumers they serve in 47 states. RE Magazine has been rolling off the presses since October 1942.