BRAND IDENTITY Brand? / The perceived emotional corporate image as a whole. Identity? / The visual aspects that form part of the overall brand. Logo? / A logo identifies a business in its simplest form via the use of a mark or icon. GRAPHIC DESIGN Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, WEB DESIGN Next the design... We might hit the jackpot first time or we may require some iteration to get things just right. WEB DEVELOPMENT MAKING IT ALL WORK Here we turn our designs into something that works in the browser and begin to sprinkle some code to power everything.