Purity-IQ Inc. is a global organization headquartered in Guelph, Canada and founded upon cutting edge genetic and metabolomic biotechnologies. Our mission is to deliver product ingredient authentication services to brands and consumers. Through Purity-IQ’s research sponsorship with the University of Guelph and the NHP Research Alliance, the company develops voluntary standards and tools for industry, underpinned by innovative and validated scientific method. With a business focus on natural health products, plant-based products, food and beverages, fish and seafood, etc. Purity-IQ can provide products and services in a variety of areas such as: - Commercialization of product authenticity - Applied proprietary science - Biotechnology - Standards development - Certification - Equipment and licensing - Brand protection