BrainSigns is a spin-off company in University of Rome “Sapienza”. It is a leading company in Italy for the analysis of the brain activity and physiological signals in business contexts. Application are provided where monitoring, instants by instants, instinctive reactions of a human person can generate value for a company with respect to their customers, communications or products. The applied recording signals techniques are at the frontiers of scientific knowledge and combined with expert scientific methods of the University High Resolution EEG Lab, the first in Italy since 1989. We have been involved, day by day, in different experimental and industrial area such as: - NeuroMarketing Advertising: The verification of the perception of advertising stimuli using neurometric parametres leads to the improvement of its efficacy and provides original insights into customers' preferences. Digital: The testing of a website or a mobile app using neuroscience techniques allows for unique insights and a deeper understanding of the users' experience Customer Experience: The instinctive reactions of customers while they are interacting with the products within the point of sale can be measured using neuromarketing methods Training: We organize training courses in Neuromarketing. - Human Factors BrainSigns measures skilled operators’ – as pilots or air traffic controllers in aeronautics - stress and mental workload in real time and in an operative environment (not only in the labs), during the operators’ training or during the execution phase of a difficult task. - Clinical Applications BrainSigns offers the possibility of assessing the impact that some drugs - as well as specific medical devices have on the Central Nervous System. This can be evaluated using neurometric parametres.