The time when audiences were treated like a mass is long gone. The internet has connected everything and put the power of media in everyone hands. It is no longer brands that build communities. It is from communities that brands, products and services are born. The truth is that deep down, we are all fans, seeking to strengthen our efforts with what we care about: people, places, cultures, art, sport, music. The more linked to our essences, the more alive we feel. Skidun believes the strength of these passions can really change the game. And that's what we're here for: to build and strengthen communities by being part of them and amplifying that feeling with creativity, content, technology, data and our own passion for what we do.