Crown Elite Sports is an international sports management organization responsible for producing the famous Crown Elite Basketball Championship and the social impact-focused Crown Elite Youth Club. Crown Elite Sports is affiliated with the Nigerian Basketball Federation (NBBF) and endorsed by the Nigerian University Games (NUGA), with the mission of maximizing the potential of talented youth athletes and professional players through sporting championships, player development programs and educational counseling. In addition to these aims, Crown Elite also plans to become the most renowned forum for recruiting players into international leagues.