Fitzgerald Analytics is a consulting firm that focuses on improving our client's strategic decision making through analytics and analytical tools. Our work is at the intersection between strategy, analytics, and process optimization, a "sweet spot" where clarity is translated into lasting impact. We are more "grounded in reality" than traditional strategy consultants, yet more "strategically conscious" than technical or operational specialists. Increasingly complex economies, business relationships, and operations make the use of data essential for managers in understanding their companies and their environments -- they need the "visibility" that data can provide. Through targeted consulting engagements applying unique approaches, we help clients to "make the invisible visible," enabling high-stakes decisions that are more fact-based, more successful, and more profitable.