As a Social Strategist, Content Strategist and Social Media Consultant, I ensure that the added value our customers are offering is translated into strategic content and delivered through the right platforms, including social media. The aim is to create a much clearer understanding among their customers of where the added value can be found and eliminate tensions between expectations and offer. I develop content strategies, design process flows, optimize the approaches, and ensure that the content is seen, read and experienced so that our customers obtain a pole position. I challenge our customers and help them acquire the necessary insights to take the right actions by themselves. I guide them to improve their processes and find ways to contribute to the brand value (for example, by turning their own employees into influencers, expanding the channels through which content is distributed, etc.). _____ Next to training and workshops about social selling, employer branding and social recruiting, I am helping customers with providing expert advice about their social business strategies, including how to really use LinkedIn. Download my bestseller for FREE! ____ Finally, my activities as a skipper on sailing yachts are in demand as well. During the sailing season I create wonderful journeys on the water, both for team building activities or leadership initiatives, as for private holidays. Ready to set sail? ____ Are you a member of the senior management or leading a team in sales, marketing or HR? You want to know more about how we can assist you in transforming your organisation or your team? Or you have a specific question? Get in touch!