Bird's Nest Culture & Creative Center, BNCC for short, is the owner and manager of Bird’s Nest Culture Center located in the main stadium of Beijing 2008 Olympic Games (Bird's Nest). Following the 2008 Olympic games, numerous important conferences, performances and events continue to be organized here, bringing a large amount of international consumer demand. Bird’s Nest, as a large venue built in the downtown area, attracts nearly 10,000 visitors per day.