NEXT is a globally focused, Toronto-based neurodesign company. We are a pioneer in the emerging field of integrative mind life science and are at the forefront of redefining how people relate to and use their brains. The NEXT System is a personal performance improvement system. It trains a person to self-direct the natural changeability (neuroplasticity) of their brain so they can replace counterproductive brain patterns – patterns of feeling, thinking, and acting that keep them stuck – with productive ones. It then guides them to apply their new ability to feel, think, and perform better in any area of life they choose. The NEXT System is also a development platform for developers, scientists, researchers, practitioners, and entrepreneurs. By applying crowd-sourced brain and behavior data about how and what people learn to change, conventional products and services for personal and interpersonal performance can be improved and new offerings created that lead to more deterministic outcomes – making them easier and more effective for people to use. We imagine a world where individuals, families, schools, communities, companies, and nations recognize self-directed neuroplasticity as fundamental to leading a healthy, productive life.