Rootopia /ro͞oˈtōpēə/ (noun) A state of being where one is deeply rooted through their connection to the earth, self and others, and as a result is happy and healthy. Rootopia is a lifestyle brand that delivers edutainment and the physical tools families need in the garden, kitchen and at the table. Rootopia is a movement building strategy with evidence-based marketing and programatic components. Rootopia based on the theory of change that involving children in choosing, growing, harvesting, cooking, and eating healthy foods will lead to a range of positive health, educational, economic and environmental outcomes.