HAY-HAY Concept is a community beyond fashion with the mission to uncover cultural insights about Armenia, expanding into a media platform. HAY-HAY is the shopping destination for Armenian design. It's unique online store that offers a wide selection from different brands from Armenia and other countries, from hand-picked collections to jewellery and accessories, from bags to home textiles and nifty items. HAY-HAY helps emerging designers reach a global market, making it easy for customers all over the world find, shop and enjoy Armenian fashion.