Defined. Repeatable. Systematic. Origin Asset Management (trading as Principal Origin) was founded in 2005 by a team of investment managers with many years’ experience working within traditional investment processes. The Origin process is the distillation of that experience, rejecting the traditional pitfalls of asset management such as ego and operational inefficiency. Designed to exploit well established and persistent market inefficiencies, all of our investment decisions are based on evidence, not opinion.