DatMean is the leading audience technology company specialized in the sale of deterministic data in Spain. Our agreements with ecommerce and fintech companies help us to make available to any advertiser top-quality data, so they can better target their audience and obtain better results in the advertising and marketing campaigns. DatMean has created Aroa, the only second Party Data Marketplace in Europe where supply and demand meet in an open and transparent platform. A safe environment where advertisers can buy audience segments directly from source to better reach their prospects and data partners finally can monetize their data and have more information about their customers.