A celebration of semiotic thinking. To propagate top class applied semiotic thinking in an inclusive manner. Semiofest was first established in 2012 to share semiotic thinking internationally and to allow those who apply semiotics in their business to connect with like-minded people. Today, Semiofest is the world’s only annual conference focused specifically on applied semiotics. Semiofest brings together leading practitioners from both industry and academia to share, collaborate, and develop understanding and capabilities around semiotics as an applied discipline.