goodcounsel is a small law practice with larger ambitions. Our practice serves private companies across a wide range of needs, focusing on the initial structuring of companies, the relationships among founders, equity incentive programs, and early-stage investment rounds. Under its Counsel-as-a-Service℠ plans, goodcounsel also acts as general counsel for many of its clients, addressing everyday legal needs that growing companies encounter such as contract development and negotiations, IP protection, and employee matters. Forward-thinking technology implementation and low overhead enable goodcounsel to offer rates well below those of larger firms. A range of service plans are available, appropriate for different needs and budgets. These include fixed-price projects and subscription packages. As an organization, we take an entrepreneurial approach to everything that we do. We ask the same questions that our clients do: how can we provide our customers with superior service – or offer attractive new services – by listening to their needs, understanding trends in the market, embracing different business models, and understanding advances in technology and the opportunities that they provide.