There is no single definition of digital transformation, the promise is to provide customers with what they need, when they need it and how they want it. it’s about changing the way your business interacts with your customers to provide a consistent experience whenever and wherever they need it. 5 key features of digitilisation that you need to understand: 1 The demand of digital is customer driven not industry driven 2 Your customer expects to be able to access your world anytime, anywhere and will punish you if you are not there when they go and look for you. 3 Digitalisation is the route to serving your customers and connecting with them on a deeper level 4 Digitalisation gives your business realtime data and insights to continuously monitor and improve. 5 Through digital automation your intelligent humans start to add greater value rather than just doing processes. With consumers adopting technology faster and with higher expectations of the companies with which they do business the message is move or be punished. The companies who have successfully digitised are reaping the benefits in the form of highly engaged customers. These customers are more likely to: • try a new product or service, • refer your brand to others, • make a purchase with their preferred brand - even if the competitor has a better product or price. • Highly engaged customers buy 90% more frequently, spend 60% more per purchase, and have three times the annual value. In this digital multi channel landscape, your customers are browsing in-store, shop online, share feedback through mobile apps and ask questions for your support team on social media networks. Identify Digital brings all of these interactions together allowing you to offer a great experience from start to finish every time a customer interacts Our 5 star rating and testimonials speak for themselves. Website not performing? Looking for a new digital partner? Let's chat. 01924 911333 | www.identifydigital.co.uk