Bridge Capital Management focuses on investment opportunities whose success does not require a particular economic environment nor does it depend on a rising real estate market. Instead, Bridge seeks to capitalize on creating opportunities arising out of increasing demand that can be sustained even in the face of a recession or a decline in general real estate values. This is achieved by concentrating on property types whose demand is driven by major demographic trends. These demographic trends ensure a continuing demand for certain types of real estate regardless of the condition of the overall economy. Bridge clients are astute investor who capitalizes on these trends can enjoy downside protection throughout economic cycles.