FiBi was founded in 2016 as a start-up to help other start-ups. The founder, Amanda Hammons, spent much of her career being recruited by start-ups to help them with their marketing and revenue source strategies. After supporting five companies with their efforts, Amanda saw that many companies were started without a sustainable marketing strategy, and without a basic long-term efficiency plan. Believing in the priority of adapting to the market, and being flexible with modern efficiency, FiBi was founded to build the next generation of innovation by individuals.