Ethics by design. Ecouture is a brand, which is mainly sold online. The brand was established by designer / costume designer Johanne Helger Lund. Ecouture is design with attitude, inspired by the world of theatre and style history. The design is feminine, edgy, and seductively bohemian with a flair for distinctive and unique details, which Johanne brings with her from her many years working as a costume designer in Denmark's theatres. She uses contrasts in colour and style – mixing femininity with an attitude. Contact: shop@ecouture.dk