Fruitive began when founder Gregg Rozeboom realized his desire to open a restaurant that prized authenticity and kindness above all else: a place he would feel comfortable bringing his own family. Since day one, Fruitive has followed that vision to establish itself on the foundation of treating others the way we would want to be treated--from the ambiance to the menu quality to the customer service. To us, it’s more than just food; it’s about meeting you where you are and encouraging you to #LiveYourHealth and #LiveYourValues.