Your Formula For Beauty. Headquartered in New York City, Cover FX is a global leader in vegan and cruelty-free beauty, widely recognized in the industry as custom complexion experts. The privately-owned company creates clean, high performance products that are always formulated without talc, parabens, mineral oil, gluten, alkyl sulfates, phthalates and fragrance. All Cover FX products are made with safe, non-toxic ingredients that are recommended for all skin types and offered in a global palette for every skin tone. With a custom approach to coverage and the philosophy that makeup should enhance rather than hide one’s natural beauty, Cover FX has been a favorite of professional makeup artists and customers for years. Cover FX is available at www.coverfx.com, in the U.S. at Ulta; in Australia and South East Asia at Sephora; in the Middle East at Sephora; and online at beautybay.com, spacenk.com, beautylish.com, cultbeauty.co.uk and feelunique.com and tmall.com.