Pineapple Short and Board is a startup manufacturer of mini cruiser longboards, clothing, and other apparel that are unique and ambitious in style and adaptable to the wearer’s needs. Our distinct new look allows the company to develop the clothing and board line and support it with advertising and promotional campaigns. The company donates a portion of its profits to charities and organizations. We combine a clean and preppy look from the Northeast with independent and artistic flares from the West Coast to create one unique brand. PS&B intends to market its line as an alternative to existing clothing and board lines, and to differentiate itself through marketing strategies, exclusiveness, social media, and by essentially creating a new form of clothing that no one else sells. The key message associated with PS&B is classy yet casual clothing, combined with versatility and an overall high quality handmade product.