Helping a range of SMEs navigate the most effective path from what can be a bewildering range of digital marketing options: • Create highly effective, efficient and measurable digital marketing and social media plans, from strategy through to implementation. • Use a variety of platforms to execute plans, measure and report results, including Google AdWords, Google Analytics, Google Search Console, Google Tag Manager, Mangools SEO Suite, Facebook Advertising, Twitter, Instagram, LinkedIn, Hubspot, MailChimp, DoubleClick for Publishers and AdMob. • Ensure all digital marketing is effective, manageable, scalable and aligned closely to business objectives. • Create social media strategy and plans that build communities around each business, delivering results and maximising impact against time invested. • Write monthly blog articles for businesses as part of their content marketing strategies. • Set up and train staff on a variety of cloud-based platforms including CRM, CMS, ads, social, analytics, collaboration tools. • Select the email marketing platform best suited for each business and budget, and train staff to use the selected system.