Bleach Group. designs, sources, markets, distributes and sells globally-recognized brands of youth fashion apparel and accessories, including the Insight (www.insight51.com), Something Else (www.something-else.com.au) and ksubi (www.ksubi.com) brands. Our goal is to create contemporary and innovative lines of apparel brands for the fashion-forward, popular culture segments of the global youth market through quality, cutting edge, category-comprehensive, quick-to-market and value-for-money brands.