To all of our valued clients: As of January 2018, Applebaum Associates has officially closed its doors. We want to convey our deepest gratitude to each and every one of you, to appreciate all we have accomplished together and to look forward to what’s next. For the past 36 years, we have been honored to partner with you – our clients – to create brands that helped launch the wellness revolution, transition our world from print to digital, and reimagine mature brands for new audiences. Applebaum Associates was founded by the visionary entrepreneur Lila Applebaum at a time when branding was usually associated with cattle and marketing execs were typically men. A lot has changed since then. The socio-digital revolution incites us to rethink, adapt, and evolve at an ever-expedited pace. As we’ve all learned, it’s important to know when to re-organize, to rebrand, or to reinvent. Sometimes it just makes sense to start fresh. We invite you to experience a new era of brand development and targeted services at lynnhaviland.com. I hope this new business model and range of services will meet your brand-building needs. Let’s continue the relationship! With gratitude, Lynn Lynn Haviland LLC Former President, Applebaum Associates