SME Group Plc is a privately held holding company that operates under franchise license the KFC & Pizza Hut brand in partnership with Yum Brands Inc, Costa Coffee brand in partnership with The Coca Cola Company. SME Group Plc has a long established base in the hotel sector since 1989, operating the Comfort Inn Hotel Brand in partnership with Choice Hotels International and in 2012, the Holiday Inn Hotel Brand in partnership with InterContinental Hotels Group. SME Group Plc continued its Portfolio Diversification entering into the Flexible Workspace Industry opening its first Regus office in partnership with IWG Plc.