The MFA, established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public. The MFA membership represents over 90% of all media agency placed media billings in Australia. MEDIA IS anything and everything that touches, moves, influences, informs and inspires consumers. OUR INDUSTRY IS fluid, transformative, a world of colour, where everyone has a voice, purveyors of popular culture, observers of people and society. PEOPLE IN MEDIA ARE restless, dynamic, creators, connectors, in the game, a tapestry of many skills. TO OUR CLIENTS WE ARE Business and Communication consultants who invest their money. We are an Alliance of Australian media agencies who represent the COMMON INTERESTS of our industry.