Amstelnet delivers marketing solutions that allows businesses to influence the behaviour of website visitors realtime by serving personalised content. This results in improved click-through rates, likelihood to purchase, reducing customer service costs, strengthening your brand, increasing trust scores and supporting the overal objective of your website. Our software is a combination of both audience segmentation and smart technologies that monitor visitor engagement and push tailored messages (morphing) to increase conversion rates or the value of transactions realtime. Morphing is extremely effective. Why? Two reasons. First, the information is highly relevant because it’s not only based on expressed interest but also based on predicted areas of interest identified by actual behaviour. Second, you have full control as to when and what you would like to communicate to your audience. Morphing is making it easier to perfect the targeting of your marketing message, it’s also revolutionising the management of your entire marketing campaign. The use of morphing allows you to do more sophisticated marketing with fewer resources. Plus, automation eliminates slow, costly, and error-prone human intervention which helps ensure that you can conduct even the most complex, multichannel campaigns quickly, consistently, and on schedule.   AmstelNet's applications have proven to be successful for over 18 years, during which we have generated millions of new and renewed subscriptions for renowned publishers such as The Economist, The Financial Times, The Washington Post, NewsWeek, The Wall Street Journal, Intelligent Life, The Bonnier Corporation, The Telegraph, NY Magazine, Vedomosti and Hachette Philipacchi Media.