Founded in 2006, Mineral Tiles deviates from the typical business model used by similar companies in the country. Rather than operate from a physical store and showroom and housing a full staff of employees, the company operates exclusively online, displaying their full range of products on their website, which visitors can browse through in the comfort of their homes. To select a tile product, users on the website simply click on the shop button to make a purchase. By dispensing with the physical showroom and store, Mineral Tiles is able to lower the prices of their tile collections including all backsplash mosaic tiles, and ensure low shipping costs for orders, giving customers more value for their money when compared to traditional brick and mortar tile suppliers. As a way of addressing concerns about customer service and support, Mineral Tiles offers round-the-clock email and phone support, guaranteeing that company representatives are just a mouse click away. To compensate for the fact that users are unable to examine the tiles themselves as they would in a showroom, Mineral Tiles offers a Sample Program, wherein customers can order samples of a tile product before making the final purchase. The company also offers tile design services for customers desiring assistance with wall and backsplash designs.