XMSL extramediumsmallarge – brand development, design and communication. We love strategic design. Brands and their communication are carried by design. But good design is only great if it really works. This requires carrying concepts and intelligent strategies. And this is where our hearts beat faster. XMSL is an owner-managed agency for strategic brand design. XMSL was founded by Jörg Karow in 2004 and is supporting since local to international companies of different sizes. extramediumsmallarge stands for a scalable service scope and custom-fit solutions: whether large-scale concepts or small-scale special tasks, comprehensive brand development, selective design projects or the implementation of strategic communication frameworks for change processes.