Generation 7 Group (G7G) is a Geneva based Food&BevTech Powerhouse that is focused on the future. G7G is in the business of acquiring and rebuilding heritage brands around the world. Developing and harnessing new ideas and hi-technologies to improve efficiency, sustainability and longevity of rare assets. The aim is to preserve the past behind the world’s most valuable heritage brands by merging with the future of cutting-edge technologies, like Blockchain, NFTs, Metaverse and IoT, to build new value propositions and vision for next generations: to craft a future based on decentralisation, transparency and traceability in order to preserve the invaluable past. Each one of G7G brands is a category innovator, historically and at present. Each holds its own authentic speciality, area of experience and philosophy. As part of its journey across future generations, G7G is highly committed to environmentally sustainable production and responsible, educated consumption to improve lives of individuals and societies in general.