Difficult to navigate, eCommerce websites have a high rate of abandon. The Sillage solution solves this problem by auto-adapting their taxonomy to each visitor’s behaviour. To do so, it replaces the static menu structure of the site by a dynamic set of auto-generated personalized facets that can be deployed as facets, menu items, or search assistants, the whole being orchestrated in such a way that it improves the visitor experience and increase conversion. RedFakir by Sillage is the only software on the market that personalizes and orchestrates all the constituting elements of a website at once.