MISSION Founded by a cleaner, Done is a home cleaning services marketplace where both cleaners and customers are valued, supported, and reap the rewards they want and deserve. OPPORTUNITIES 1. A vast majority of cleaners want to be their own boss, have flexible work schedules, and make a good living. Among the economically marginalized, these factors are even more important. But the cleaning industry is broken: too many cleaners are underpaid and exploited, and as a result, have low motivation. 2. Customers are busy. 60% of U.S. adults say they at least sometimes feel too busy to enjoy life. 74% of parents say they at least sometimes feel too busy to enjoy life and parents of young children are nearly twice as likely to say they felt this way most or all of the time. SOLUTIONS 1. An important part of Done's mission is to stimulate and strengthen local economies by empowering a community of professional cleaners and supporting them with better treatment and fairer pay. 2. Through its platform, Done develops motivated cleaners to ensure customers get on-demand, affordable, and high-quality services. Because Done’s cleaners are more valued and supported, they can focus on cleaning customers’ homes and giving them back valuable time.