Genesis Capital is a market leader in creating and developing finance programmes for the Software and IT Hardware markets. For over 20 years we have been helping these vendors provide innovative, cost effective and tax efficient ways for their clients and prospects to acquire the systems that they sell. We have also helped many businesses and organisations directly during this time and through both these channels we have created an end-user client base of over 10,000 lessees for whom we have become the first point of contact for all their business finance and asset finance needs. Our success comes from our recognition that our people count more than our systems; our own IT supports our consultants but it does not replace them. In a market that is becoming ever-more commoditised we know that properly trained, knowledgeable, and intelligent staff is the key to providing excellent acceptance rates and the great service that our vendor partners, customers and funding sources have come to expect.