Bennion Group is a leader in an emerging discipline that fuses market intelligence with influence strategy. Our innovative techniques empower clients to coordinate team actions around winning and keeping key clients, outflanking competitors, and driving innovation and revenue to achieve dramatic growth. Some of our techniques/tools include: GROWING REVENUE - Conversational Business Intelligence, the art of harvesting sensitive information without deception or questions. We’ve trained about 5000 people globally in this process. - "Over the Horizon” planning to identify opportunities and risks, then prioritize intelligence - all without investing more time than is needed . - Trade show intelligence, and all tools that and training that improves companies ROI for tradeshows - Market entry and influence planning: Identify “best” markets & remove obstacles to winning. - Win-Loss Studies - 3rd party research gets the “real reasons” for wins and losses, weighing roles played by marketing, product quality, competitors, and the sales process -- Sales Decision Mapping with Decision Culture Analysis™ and Key Account Intelligence to influence choice at key accounts, and fend off competitors. Ethical market influence is the “killer app” of market intelligence. What you know about your customer matters most if you can directly apply it in persuading them to make choices that benefit you both. DEFEND MARKET SHARE - Early Warning Systems and Competitive Intelligence; Innovation and Knowledge Management. Decision Culture Analysis helps anticipate competitor moves with more precision., and is at the core of strategic influence processes. IMPROVE EXECUTION: Building a Growth Culture requires trust in your people, their trust in you, and customer loyalty. This can be built and measured. We love it when customers succeed by combining intelligence with influence planning. One large technology manufacturer outflanked their biggest competitor with every product release,. Over a two year period, it grew from #2 to #1 in global enterprise sales. We’re interested in learning what stands in the way of your company’s growth. Let's talk about how we might break those barriers together. See www.benniongroup.com