17 years of agency experience, working from the shadows. Brand specialist, storytelling master and creative executions, marketing strategy expert. "Creative people are paid to be creative." - Paul Arden. Have you ever wondered why your marketing campaigns aren't performing? Question: Have you ever taken a look at the visual/copy that is the forefront of the campaign? Be honest - if it sucks, it sucks. You could toss millions of dollars to the tech behind it, with all the bells and whistles, but if no one likes what they see? They ain't buying. It's that simple. My advise? Work on yourself first. Invest in yourself. Get your house in order *before* inviting guests over. Look at yourself - how you're dressed before presenting yourself to others. What are you trying to say? Be specific - get to the point. Don't try to act smart. Nobody likes that. Next, think about what you're going to say. Who you're going to say it to. When is the perfect time to do it? - This is where creative plays the biggest role: the visual, the copywriting message, and finally the John Hancock; your brand. How you present yourself + what you're saying = determines the result. "Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine." - David Ogilvy Now that you've practiced your elevator pitch in the mirror a thousand times, got your shirt nicely pressed (dress for the ladies), let's talk about your tactics. There's nothing more embarrassing than having a poor plan and failing miserably. It's all about strategy! How do you turn a challenge, into an opportunity? How do you carpe diem? So you've captured the attention of the crowd, now how do you capitalise on this? This is where Marketing comes in. My name is Derek Yap, CPM (Asia), and I don't *just* do marketing... I do CREATIVE marketing. So if you're looking for a quick chat, or a consult, just drop me a message or visit my website.