Flannel is a family-owned and operated lifestyle brand that has stayed true to designer Kristy Lawrence’s original vision: timeless, artisanal pieces with an elusive off-duty attitude. When we first opened our doors in 2007, Flannel took the bold step of fusing fashion with loungewear. Kristy was a mum of three young children, and wanted to create a collection that could easily transition from the home to the streets. Our intricate detailing and embellishments are purposeful. The seams are clean, and the trims are sophisticated. Our silks are effortless, our cottons are sumptuous, and our sequins sparkle with you. The Flannel Girl is adventurous, well-travelled and a free spirit with a bustling lifestyle. Our pieces are designed to keep up with the woman who wears it. While based at home in Perth, Flannel maintains a number of stand-alone stores across Australia and the USA, including flagship outposts on Abbot Kinney Boulevard in Los Angeles.